Chloe x Halle Star In Fendi’s Latest Campaign
The sister duo make magic on their tennis court (again)
Written by Jessica Fields
Courtesy of Julian Dakdouk/Fendi
Despite the pandemic and all the barriers, it suddenly created for artists, Chloe and Halle have been having an incredible year creating at home. More specifically the tennis court in the backyard of their LA family home. The now infamous tennis court has served as a stage for their show stopping BET awards performance, a photo shoot for their sophomore album, Ungodly Hour, and now the backdrop for the duo’s latest project – a campaign with Fendi.
The two have linked up with Fendi to create the latest #MeAndMyPeekaboo campaign. However, this time around, Fendi did not only tap the two as stars but instead gave them full creative control – something the fashion house has never done before. With full reigns of the project Chloe and Halle went to work, turning their tennis court into the campaigns focal point, and building their own creative team. A team that included art director Andrew Makadsi, whom they frequently work with, videographer Derek Milton and the duo’s personal stylist Zerina Akers. The result is a stunning video stamped with the artsy chicness Chloe and Halle naturally exude. The video opens with the Busy Boy track from their album as the girls stand front and center on the tennis court. It continues, moving through shots of a decorated spread showcasing the bag and then to the two showing off the bag in their pool. Throughout the video and photos this project produced the girls donned Fendi’s pre-fall collection. See the full campaign video and shots down below.
Courtesy of Julian Dakdouk/Fendi
Courtesy of Julian Dakdouk/Fendi
Courtesy of Julian Dakdouk/Fendi
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